Posted on March 5, 2018 (Last Updated: November 14, 2022)
Posted on March 5, 2018 (Last Updated: November 14, 2022)
The main goal for this case study was to increase conversion rates through engaging more with the customers and making the most out of the website traffic. Also, it was aimed to increase impression share and conversion value in order to mark higher sales performance online faster.
The initial focus was improving GrejFreak’s Google Merchant Center categories and then enriching the feed by adding special filters and focusing on the following fields within their feeds:
After GrejFreak’s data management profile was updated by WakeupData, the newly enriched feed was implemented successfully - leading to a large increase of their daily impression share by 88%. This was followed by a 153% increase in total conversion value, only after one day of set-up.
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