Written by Admin, Posted on March 5, 2018
(Last Updated: April 07, 2020)
"WakeupData plays a large role in our digital infrastructure by always ensuring updated information is displayed all sales channels.
From the beginning we have been very happy with our cooperation and we can recommend them to any web shop."
Kristian Juel Rasmussen
WakeupData impression share and conversion value
The main goal for this case study was to increase conversion ratesthrough engaging more with the customers and making the most out of the website traffic. Also, it was aimed to increase impression share and conversion value in order to mark higher sales performance online faster.
The initial focus was improving GrejFreak’s Google Merchant Center categories and then enriching the feed by adding special filters and focusing on the following fields within their feeds:
Content globalisation through data quality management
After GrejFreak’s data management profile was updated by WakeupData's Connect, Supercharge and Expand, the newly enriched feed was implemented successfully - leading to a large increase of their daily impression share by 88%.This was followed by a 153% increase in total conversion value, only after one day of set-up.