Client Case - Aira
Posted on May 10, 2021 (Last Updated: May 23, 2022)
We wanted to partner with an expert team who live and breathe data feed management.
Byron Marr, Head of Paid Media, Aira
Aira is an award winning digital marketing agency based in Milton Keynes, UK.
By getting to know their client's businesses, they work in partnership with them to build and implement strategies that truly make a difference. Whether it’s paid search, organic SEO, content marketing, or social media.
"We offer a multi-channel paid media offering which is built around working alongside machine learning and automation, aligning strategy and measuring success on business goals for rapid market growth." Says Byron Marr from Aira.
While Aira is focusing on their customers' success, they needed a solution where they could trust that data was sent in the right format to various channels.
"For us it comes down primarily to campaign optimisation. If the product feed is in part, the way in which we get in front of prospective customers, then we need to make sure that the feed data is accurate and optimised for success.
We also pride ourselves as a team on being proactive and not reactive, we can’t know everything and we wanted to partner with an expert team who live and breathe data feed management, to get the most up to date insights and learnings." Byron adds.
By partnering with WakeupData, Byron and the rest of the Aira team can focus on what they are good at, while still increasing their efficiency and create results for their clients.
Among other clients, Aira use the WakeupData platform to efficiently put Just Tyres' products in front of potential customers via Google Shopping Ads.
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