Ecommerce trends for 2021
Written by Luna Campos, Posted on March 24, 2021
(Last Updated: March 26, 2021)
To better compete with marketplaces and retail giants, brands are also investigating richer, more personalized experiences. Humanizing your brand is now also a top priority for long-lasting customer relationship as acquisition costs rise, along with uncertainty in digital advertising.It’s worth mentioning that personalization is present in B2C and B2B. Implementing personalization experiences on your platforms and marketing material has a positive impact on revenue. According to a BCG study retailers that provided advanced personalization had a 25% revenue growth.
Changes in consumer behavior go further than the increase in online shopping. Orders must have fast, free, and preferentially sustainable shipping.
Consumers and a large part of businesses are becoming more aware of climate changes. Consumers are more conscious and take into account what and where they buy and the impact it has on the environment.According to Harvard Business Review 65% of consumers want to make purchases from brands that aim for sustainability.
1. iOS 14 impact on PCC and Paid Media
Apple’s iOS 14 update called ATT (App Tracking Transparency) gives the user a choice to disable tracking between the apps. Users will also have access to information about which apps track which data.
With iOS 14 potentially cutting ad performance across the board, ecommerce businesses, whose growth strategies rely on direct-to-consumers relationships, will most likely need to own the entire customer journey rather than merely rent it. This means tripling down on their email marketing and SMS efforts so that a bigger portion of their online revenue comes from these channels
2. Video content
Creating videos for your website is a great way to instantly grab and engage a customer and inform them about your product or service. You can explain and showcase your product/service better than an image ever can.
3. Voice search
4. Optimized SEO blog post
Building your digital presence in 2021 includes creating comprehensive and SEO-optimized blog posts which answers the questions that your readers are asking.
It’s important to not simply include the related keywords in the blog post (i.e. keyword stuffing). Rather, an effort must be made to include substantive discussions in the post which address the questions underlying each of the related keywords (as mentioned above). By doing this, the blog post has the greatest chance of ranking well for multiple high-volume keywords and getting as much exposure as possible.
Providing relevant, helpful content both follows SEO algorithm guidelines and increases your customer relations. Placing products online, creating blog posts, and keeping your company's information current will naturally grow your business.
5. Market and sell your products in multiple channels
In 2021 it is not enough to only list your product on your own website. Having a presence where your customers are will increase your chances of creating that valuable connection.
You are probably already connected to Google Merchant Center to advertise your products on Google Shopping - but there are many more channels to explore.
While connecting to a single channel can seem straight forward - you may not be sending the best data to that particular channel. If you want to connect to multiple channels things can quickly become too complicated with different formats and different data requirements per channel. This is where product feed management tools are invaluable.
A product feed management platform like WakeupData can take your product data from a single feed - validate the data is good enough, or even enrich, transform or modify your data, before sending it to your desired channels.
If you have a physical store, or several stores, in addition to your online shop you should also make sure to connect to Google Local Inventory Ads.
Businesses should optimize their digital strategy for conversion. Getting potential customers to click into your site does not always guarantee a conversion. As more brands are competing for the same eyes, understanding your target consumer behavior and trends are crucial and, having an up-to-date and optimized product feed is key.