Google Merchant Center issues: ‘mismatched price’

Posted on April 4, 2022 (Last Updated: May 23, 2022)

If you received a notification from Google about mismatched values found in your product data and you are afraid your GMC account might be suspended, this blogpost is for you.


What does mismatched price mean?

Google Merchant Centre has a feature that allows Google’s bot to check the product landing page, and update the product listing information if the price is changed. This is useful if you change the price during the day where the data feed has not updated yet, as it helps the listings to have the freshest possible information.

This error message refers to the fact that the price information on your product has two different variants. The price disclosed in your product feed (Google Merchant Center>all products>specific product> attribute values: raw feed attributes) is not the same as what Google sees when crawling your website’s landing page (Google Merchant Center>all products>specific product> attribute values: information found on the website)

The value provided for the ‘price’ attribute should never differ from the information on your website.

How does it happen, and how to avoid it?

The most common reason for encountering this issue is a time difference between updates on the website and the updates of data in the Merchant Center.

Therefore, it is recommended by Google to schedule feed updates via Content API for right after your product updates on the website. Thereby you can avoid having the aforementioned differing values.

Another possible cause of the problem is that Google doesn’t crawl the right price attribute to find the data. The solution in this case is that developers need to make changes in the webshop’s source code to make sure Google crawls the right attribute.

Tip: When introducing a sale, don’t modify the price attribute instead submit a new sale price attribute.

How to find the source of the problem?

The easiest way to identify the nature of the error is to follow the process in Google Merchant Center.

-> Go to all products, and find the one that has the aforementioned error message.

-> Scroll down and take a look at the attribute values:

- The price information in the raw feed attributes should be the correct price. 

- The price in the ‘Information found on your website’ section needs to be the same.

-> In case your website’s price does not match, follow the link to the landing page.

-> View page source

-> Find open graph attribute, by searching for ‘og:price’. The price displayed there should also be a match. It is necessary to make sure both the ‘og:price’ tag and the structured data is updated with the correct price. If in GMC under price updates ‘price and availability’ update is enabled, google will automatically update based on the structured data.

How to take full control over your feed data

With a feed management tool you can be in full control of the data sent to Google Merchant Center. This means, if you use the WakeupData Scrape feature to check prices on your website, you can omit products that should not be advertised on Google Shopping because they are discontinued, out of stock or for any other reason.
Google’s scrape feature will scrape all products on your entire website, and if it picks up the wrong price variable you will have to get your developers involved to fix the problem. With the WakeupData Scraping tool you can customize the scraper to your data instead. That’s much quicker and much more efficient.
Optimizing your data in Google Merchant Center is no walk in the park either, it is difficult and has limited possibilities.

You can also scrape other information than just prices. Once the data is collected you can optimize and filter, based on the channels you want to send it to. Because, with a feed management tool that can scrape your website, you are not limited to Google, you can send the collected and optimized data to any channel. 

Should you be in the need of merging your product data with data from other sources, like PIM systems, you will also need a feed management tool. 

Try the WakeupData Feed Management platform as a free demo and learn how to be more efficient in your feed management. 

Written by Anett Ács

Topics:Google Shopping

About the WakeupData Blog

Our blog is dedicated to helping brands and retailers improve their ecommerce performance, automate their business processes, and grow internationally. 

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