How to find your product feed URL?

Posted on June 10, 2021 (Last Updated: February 20, 2023)

When you want to get started with a product feed management tool such as WakeupData Actions, the first thing you need is a Product Feed URL that can feed your product data to the platform. 

Currently you can upload your Google Shopping or Facebook DPA feed in XML or CSV formats to WakeupData Actions, and get actionable insights on your data based on your product catalog, in minutes. 

Below you will find 6 ways to get a product data feed URL:

1. How to find your feed URL in Google Merchant Centre?


2. How to find your feed URL in Facebook Business Manager


3. Get a feed URL from your product data feed management tool

If you are using a product data feed management system (such as Channable, Datafeedwatch, ProductsUp or Feedonomics), you can get your Google Shopping or Facebook feed exported from there, just get in touch with their support team and ask for your Google Shopping or Facebook feed.

If you are already using WakeupData Connect as your feed management platform, and want to take advantage of the features in WakeupData Actions, you can simply connect the two in the WakeupData Connect admin. Or talk to your Customer Success Manager who will be happy to assist you. 


4. Find a feed URL for a Google Spreadsheet

You can also load the contents of a Google Spreadsheet to the WakeupData platform. To do that, you need to simply convert the spreadsheet into a tab separated .tsv file on a URL. Here is how to do it:

If you have more than one sheet in your file, choose the relevant sheet. And select Tab-separated values (.tsv)

In the last step you can copy your feed URL and paste it into WakeupData Actions.

Your final Feed URL should look something like this, with output=tsv at the end.


Visits Google's support article for more details on creating a tab delimited data feed.

NOTE: A Google Spreadsheet can be a great way to get started, if you only have a few products. If you expect to grow in the near future, you should consider one of the eCommerce platforms mentioned below.


5. Use your eCommerce platform's Google Shopping/Facebook feed

If you have a custom solution or are using an eCommerce platform such as Shopify, Magento, PrestaShop or WooCommerce - choose the product feed they generate for Google Shopping or Facebook DPA to get started with WakeupData Actions.
This could also be a good starting point, if you want to get started transforming and enriching your product data through the versatile and powerful WakeupData Connect feed management platform.


6. What do I do if I don't have a product feed? 

In cases where none of the above works out - fear not!
WakeupData Connect has the tools to scrape and crawl your website, to collect the data needed for your product feed. This is typically a little tricky to set up, so we will be with you all the way. You can get started by requesting a demo of the platform (Free trial, no commitments and no credit card needed)

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Written by Brian Skov

With a background in developing ecommerce solutions and websites for commercial customers and a few years in the window industry our Senior Marketing Manager is well rounded in the world of web, SEO and ecommerce.

Topics:tips & tricksEcommerce Guides

About the WakeupData Blog

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