How to Write SEO-Friendly Content for eCommerce
Posted on June 29, 2020 (Last Updated: July 27, 2020)
Every online store owner and digital marketer wants to find ways to promote their store and products easily. While there are many different things you can try in order to increase your store’s traffic, SEO is one of the most effective in consistently driving results.
Writing SEO-friendly content for both your ecommerce store and all your sales and marketing channels might seem like a difficult task at first but it is something you can learn to master.
There are a few tips and tricks you can implement in order to make sure your written content is of the best quality for your business website and channels. Here are a few tips to help you achieve that.
1. Use the right keywords and phrases
The number one most important thing linked to SEO is keywords and phrases which you can use in order to make your content more visible online. These keywords and phrases work in a very particular way. When used strategically, they can help your content rank higher on the various search engines online.
The result pages of various search engines can truly impact how easily discoverable your content will be. The more you are able to use SEO Services effectively to pick the keywords and phrases you put in your written content, the easier it will be for your target audience to find them.
You can include these in any part of your written content you wish, whether that it the main body of the text or the title. You can pick the right keywords and phrases by using tools such as the Keyword Tool and Google AdWords Keyword tool. These will help make your content as high-ranking as possible.
This is a strategy that is just as relevant when it comes to writings titles and descriptions for specific channels like Google Shopping too: the more information for shoppers and relevance for search terms, the higher the chances of conversion will be:
(Adding key phrases to ecommerce titles in the WakeupData platform)
2. Pick the right headlines and sub-headings
When writing the title and different sub-headings of your content, there are a few things to keep in mind. These will help optimize your content for the various search engines and attract the right customers your way.
Apart from keywords playing a very important role, you need to make sure that your different subheadings match the title you choose for your post. Your written content needs to have a logical continuation and stay within one topic. Trying to talk about different things will confuse both your readers and interfere with your SEO tactics.
Therefore, it is essential that you determine the exact topic you will be discussing each time. Not only will this help you pick the right keywords but it will also narrow down your niche. As a result, it will be easier for your content to stay relevant on certain results pages.
3. Think about your target audience
In addition to the previous points, your target audience is one of the most important things you need to consider. Depending on the products you are selling on your eCommerce store, you will have a certain type of customer you are aiming to attract.
You need to take certain factors into consideration such as their age, geographical location, gender, and style-related preferences. All of these will help you shape a certain type of consumer and allow you to tailor your content to their needs.
The more targeted your posts are, the easier it will be for these people to click on your links and find your products. Along with that, targeting a certain audience will help you build your brand’s story and strengthen your online appearance as a business.
4. Make an effort to update old content
If your business has been active for a while, it is more than likely that you have old content laying around on your website. While it is good to show that your business has established its presence through this early content, some of it might need to be updated.
In most cases, the older posts on your website will have been created without having SEO tactics in mind. This is something you can take advantage of since it allows you access to already made content you can just enhance and republish.
You can shift your focus your attention to creating new content that is more relevant to your business at its current state. This older content can be assigned to one of the academic writing companies which can alter it slightly and make it ready to reupload.
Thus, you can drastically reduce the time you spend on writing articles and other types of content.
5. Use the right outbound and inbound links
One of the things that search engines care about when ranking content is the legitimacy of the posts. An article that has no outbound and inbound links is bound to perform worse than one that has them. This essentially shows a piece of content that is linked to other sources and can, therefore, be trusted.
When adding outbound links to your work it is important that they are quality sources that can be trusted. Using a few high-quality resources for your links will increase its legitimacy and help it perform better on the results pages of various search engines.
When it comes to inbound links, you need to keep them relevant to the post of the article. Whether you wish to link to another post on your page or one of your products, it is a good idea to keep them relevant. Backlinks are just as important and will keep your customers on your store’s page for longer.
6. Optimize the length of your article
While many people might think that lengthier articles are able to hold many keywords and phrases, that does not mean they will rank better online. What matters for search engines such as Google is quality over quantity. The more informational and well-sourced your post is, the better it will rank online.
Keeping your sentences under a certain word limit is also going to help your content perform better. This shows that what you are saying is straight to the point and interesting enough without being too lengthy for the reader to go through.
The length of your articles should be based on what you wish to share with your audience and nothing more. The more to the point your posts are, the easier it will be for your target audience to find them. Even a short article can hold many keywords as long as you optimize it strategically.
7. Always write good quality content
The quality of the content you create can play a very big role in the way it ranks on search engines. There are a few different factors that are important such as the readability, the in-depth approach of the writer or the value it provides to the reader. The more comprehensive a piece of content is, the more are the chances of it ranking higher on the results of different search engines.
One thing that is important to always keep in mind is that quality does not depend on the length of the article. Whether your post has 10 tips or 20 is not going to make a difference in the eyes of a search engine. What matters is how you utilize the information inside the post and whether they will be useful to your reader or not.
The best way to tackle this is by doing research on the topics you choose to post. By finding enough relevant and quality sources to link, you are also increasing the quality of your post. The higher the quality of your written content is, the more SEO-friendly it will end up being.
8. Choose the right audiovisual content
Images, videos, and audio play an important role when it comes to writing SEO-friendly content for your website. There are a few different ways for you to incorporate these pieces of content to your written content in order to help it rank higher. These will mainly help with enhancing the user’s experience and presenting your content as more educational and complete.
First of all, you can try to create your own audiovisual content which will be much more targeted to your niche and target audience. Having images of the products you sell on your eCommerce store as references is also a good and effective idea.
On the other hand, you can use already-made content from other creators in case you need to backup certain claims or include infographics and statistics. The only thing you need to remember here is to always cite your sources and give credit to the creators. This way, the search engines will give a better rank to your content for both the outbound links and the informative nature of the post.
9. Look at your competitors’ websites
Last but not least, it might also be a good idea to look at what your competitors do in regards to SEO for their own businesses. While you might have planned out your keywords correctly and done everything well, there can always be something new to learn.
No matter your niche, looking at what your competitors’ websites can help you get some inspiration and rethink the way you present your products. While copying what others do is not ideal, you can always get inspiration.
Whether they use different keywords or images and promotional hashtags for their products, you can try out some new ideas and see how they perform. This way, you will be able to stay on track with new trends and expand your brand easily.
Finding the right ways to boost your website’s traffic
Using SEO methods to your advantage can really help your eCommerce website grow and become more popular. These simple yet effective tips can help you grow your sales easily and without having to put too much effort. While social media marketing and other promotional tactics are very useful, SEO friendly content will help your website gain the recognition it deserves.
Which of these tips do you believe will be the most helpful for writing SEO-friendly content for your own eCommerce business?
About the author: Daniela McVicker is a blogger with rich experience writing about UX design, content planning and digital marketing. Currently, she is the chief contributor at AllTopReviews where she is responsible for Grabmyessay review and other posts that help users find a good educational service. Her posts are always packed with examples and actionable content that readers can put straight into the action.