Facebook (META) Product Feed - Optimise Your Product Catalog on META

Setting up a product catalog for Facebook is not only quick and straightforward, but it is also an essential step to boost your online store's sales. By optimizing and frequently updating your data, as well as effectively managing your ads, you can significantly increase your overall revenue.

The process begins by creating a Facebook Business Manager account, which is a simple and quick task that only takes a few minutes. Once you have set up your account and provided the necessary details, the next step is to create a product feed based on your e-commerce store's catalog.

Now, you might be wondering, what exactly is a product feed when working with Facebook Product Ads? Don't worry, it's just a collection of items from your store that you want to showcase in your Facebook ads. Each item represents a single product from your online store, such as a Stock Keeping Unit (SKU).

To set up your product catalog, log in to your Business Manager account, click on "Settings," then select "Product Catalog" and "Add new product catalog." Give your catalog a name, preferably the same as your store's name, and click "Create Product Catalog." It's that simple!

Now, let's move on to uploading your product feed. Once your product catalog is set up, go to the "product catalogs" tab and select "Add product feed." You'll be prompted to name your feed and choose the method of import, either via URL or File Transfer Protocol (FTP). Once you've made your selections, click "Schedule upload," and your online store's product data will be successfully imported to Facebook.

Next, it's time to add products to your catalog. Go to your Facebook Business Account and click on "Add Products." Choose how you want to add products to your catalog, and in this case, select "Use Data Feeds." This option allows you to upload a data feed file from the WakeupData platform or any other feed management system that you use. Name the product feed, specify where Facebook can retrieve the feed from, and set the frequency of feed updates. We recommend updating the feed daily for optimal results.

Now that your catalog is set up and your products are added, it's essential to optimize your Facebook feed to maximize your success on the platform. One crucial aspect of optimization is your product images. We have dedicated an entire article to the role of product images in Facebook campaigns, exploring different options available to digital marketers.

Providing as much information as possible in your product feed is key to convincing your audience to make a purchase. Including details such as size, gender, and color options will set you apart from competitors and increase your chances of making a sale.

For more insights and real examples of feed optimization, check out our article on Facebook feed optimization. Additionally, consider using custom labels to segment your listings for optimized results. Custom labels can help increase impressions, clicks, and conversions, as demonstrated by our client, Festmagasinet.

Setting up a Facebook feed and starting to sell is just the beginning. There are many more options and opportunities for sellers to achieve the best possible results from their Facebook ad campaigns. If you're looking for industry advice on boosting your Social Media Advertising campaigns, don't miss our free Facebook Dynamic Ads ebook. It summarizes the best practices and expert advice for running successful Facebook Dynamic Ads campaigns.

By following these steps and implementing effective strategies, you can make the most of your Facebook product catalog and drive sales for your online store. So, don't wait any longer – get started on setting up your catalog and start selling on Facebook today!

In this article we'll take a look at the steps you need to take to launch  your catalog for Facebook (product catalog data feed) and how you can get connected and start selling. Build your own facebook product catalog feed.

The First Steps

Anyone who wants to use Facebook Advertising will have to set up a Facebook Business Manager account first. As you'll see, this is a simple process and shouldn't take more than a few minutes to get set up.

When it's all in place (providing details like Business Name and Account Details) , the next step in the integration process is to create a product feed based upon the product catalog of your e-commerce store or webshop.

Now, at this point, you may be asking yourself:

"What is a product feed?"

Don't panic. This is simply a set of items from your store that you would like to display in your Facebook ads. An item is a single product from an online store, such as a Stock Keeping Unit (SKU).

Having a product feed for your Facebook ads is like having a virtual showcase for your store. It allows you to curate a selection of your best products and present them to your target audience on the Facebook platform. Each item in your product feed represents a unique product that you want to promote.

Think of it as a catalog that showcases the best of what your store has to offer. It includes all the relevant information about each product, such as the name, description, price, and availability. This allows potential customers to get a glimpse of what they can expect from your store and make an informed decision.

By creating a product feed and linking it to your Facebook Business Manager account, you can easily manage and update your product catalog. This ensures that your ads are always up to date and reflect the current state of your inventory.

With a well-optimized product feed, you can maximize the effectiveness of your Facebook ads. By providing detailed and accurate information about your products, you can attract the right audience and increase the chances of conversion. Customers are more likely to make a purchase when they have all the information they need at their fingertips.

In addition, having a product feed allows you to easily track the performance of your ads. You can see which products are generating the most interest and adjust your marketing strategy accordingly. This data-driven approach can help you make informed decisions and optimize your ads for better results.

So, don't be overwhelmed by the idea of setting up a product feed for your Facebook ads. It's a simple and straightforward process that can have a significant impact on your online store's sales. By showcasing your best products and providing detailed information, you can attract the right audience and drive more conversions. Start creating your product feed today and take your Facebook advertising to the next level.

Setting up your product catalog

1. First, login to your Business Manager account. Click on “Settings” and then click “Product Catalog” and "Add new product catalog" in the top right. 

2.Give your product catalog a name (it’s usually a good rule to stick with the name of your store here) and click “Create Product Catalog”.

Pretty straightforward so far right? Now let's set up your product feed.

Uploading your product feed

Step 1: 

Once your created Product Catalog is set up, navigate to your 'product catalogs tab' and select
"Add product feed."

Step 2:

You'll then have the option to name your feed, as well as choosing the method with which you want to import - either via URL or File Transfer Protocol (FTP) (see image below, source). 

Once you're happy, select 'Schedule upload' and you have successfully imported your online store's product data to Facebook! 

Adding products to your catalog

Step 1:

Go your Facebook Business Account and to “Add Products” (image below).

Step 2: 

How to sell effectively on Facebook (META)?

Related: How to target Facebook Dynamic ads to reach the right audience.