Amazon in Sweden - launch of to build Nordic precense

Posted on December 12, 2018 (Last Updated: July 14, 2021)

The launch of

In July 2020, after long speculation, Amazon announced their intention to launch a Swedish-based site.

"Amazon has been available to Swedish consumers and companies through our various European websites for years, but the next step is to introduce a complete retail offering in Sweden and that is what we are planning to do now," 

Alex Ootes, vice president of EU Expansion at Amazon

The upside for online stores and retailers that lack the resources for internationalization, is that Amazon provides an opportunity to find buyers across the Nordics even if it is at a higher transaction cost than you may be accustomed to.

The move into the Nordic region’s biggest economy comes at a time when the U.S. retail giant is benefiting from an influx of consumers trying to avoid physical stores during the coronavirus pandemic. 

But what does the launch of really mean for Sweden's e-commerce?
For now, it remains to be seen.

The first year of launch is predicted not to have a significant impact on Swedish ecommerce. As they seek to establish themselves in a new market, with Nordic-based companies making the transition to add Amazon as a sales channel, then Amazon will push the margins of Swedish and Nordic eretail. 

Should merchants who want to reach Nordic consumers sell on 

A new arrival to an established market will always take time to gain a significant foothold, and not all companies and brands should seek to jump onto immediately. However, it would be an oversight not to at least investigate the possibilities and potential issues of selling via Amazon. 

The initial launch of AWS in Sweden

On Wednesday 12th December 2018 Amazon opened its new data centers just outside of Stockholm at Eskilstuna, Västerås and Katrineholm – the first of their kind not only in Sweden but the whole of the Nordics. 

There had been much speculation before the Amazon press conference took place in Stockholm. 



That speculation was put to rest when the Nordic and Baltic CEO Guido Bartels announced that the cloud computing infrastructure region of Europe Stockholm is now running. 

“Tens of thousands of Nordic customers have been using AWS from regions around the world, but many have shared that they also wanted an AWS Region in the Nordics so they can easily operate their most latency-sensitive workloads for end-users in the Nordics while meeting any data sovereignty requirements.

We’re excited to deliver from our AWS Stockholm Region today to meet these customer requests.” 

Andy Jassy, Chief Executive Officer, Amazon Web Services.

We will bring more updates on Amazon's in Scandinavia emerging precense  as and when they happen, keep you eyes on our blog to stay up-to-date. 

In the meantime, check out our FREE e-book Selling on Amazon. WakeupData is a data feed management platform which offers a simple interface to allow retailers to optimize data and manage multiple channel exports with pre-built templates for all major sales and marketing channels - including Amazon! 

Selling on Amazon Guide

Written by Ben Culpin

Topics:NewsAmazon advertisingScandinavia ecommerce

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