E-commerce Finland - 2021 Guide (Infographic)
Posted on August 9, 2018 (Last Updated: June 08, 2022)
Our infographic has condensed the information from our guide to Finland into a handy image so you can get the run-down on the growth of e-commerce, consumer behaviour and which channels to consider when seeking to create a foothold in the Finnish market.
Verkkokauppa.com Oyj is Finland’s largest and most visited online retailer that offers over
65 000 different items from 25 main categories including electronics, outdoor, home and kitchen. The company sells its products through four megastores and over 2500 pickup locations in Finland, as well as home delivery and installment.
Get in touch with a customer success manager at WakeupData and we can let you know exactly what is needed to set up an fully-working, optimized integration with Verkkokauppa.
Vertaa.fi is Finland's largest reference site where consumers can compare products based on price, delivery time and other customer reviews - with a dedicated base of nearly one million visitors a month.
They list over 4 million products and generate leads for online shopping with "cost-per-click" pricing.
As with any e-commerce channel, there are a number of fields required to be filled out in the product feed you export to Vertaa. These include: Category, name, price, brand product ID, delivery time, shipping method, delivery price and service country code - you can view the full list here.
Get in touch with a customer success manager at WakeupData and we can let you know exactly what is needed to set up an fully-working, optimized integration with Vertaa.fi.
Related: Get more info on our integration with Vertaa here
Kelkoo is a comparison shopping engine which offers integrated services for online shopping, increasing online sales by advertising products through highly targeted ad placements across a network of premium publishers. Founded in 1999, they are now present across 22 countries across Europe including Finland in which it is one of the most implemented channels for e-commerce sales.
Neccessary fields for your Kelkoo export the include unique id of each product, title, price, URLto your webstore and availability. Check out their full feed specifications here.
The good thing is that you only pay when customers are redirected to your store from Kelkoo. You can use our pre-made template to create your Kelkoo product feed with WakeupData now and start selling.
Related: Get more info on our integration with Kelkoo here
Prisjakt is a price and product comparison service on the Internet operated by Prisjakt Sverige AB. At Prisjakt (aka "hintaopas" in Finland), consumers can compare prices and characteristics of products as well as read other user reviews on products and retailers.
Join one of the best price comparison services in northern Europe and benefit from a high-quality and up-to-date WakeupData product feed.
Required: product ID, category, url, brand, price, condition, availability (get the full list of Prisjakt feed requirements here).
Related: Get more info on our integration with Hintaopas.fi here
Your multi-channel strategy in Finland
Online shopping is already widely adopted in Finland and the ecommerce market is predicted to keep growing. They boast one of the strongest markets in Europe with
well-established names - both multinational and local.
Our feed marketing platform offers a user-friendly interface for online store owners and digital marketing agencies to manage data for multiple export channels in one place.
We are also a Google CSS Premium Partner - meaning we can give a 20-25% discount to merchants wanting to sell across nine European markets, including Finland, Denmark, Germany, Sweden, Norway and the Netherlands.
Reaching out to your Finnish audience
Check out our eCommerce Guide to Selling in the Nordics