Facebook Travel Ads - Your Guide
Written by Ben Culpin, Posted on May 15, 2019
(Last Updated: January 28, 2021)
Why are Facebook Travel ads needed?
How are travel ads similar to traditional dynamic ads?
The Same Objectives
Available across all devices
The advantages of Travel ads for marketers.
1. Dynamically change certain categories
2. The ability to group into product sets
Best practice tips - Getting the best results from your Travel Ads
1. Use focused targeting
2. Use up-selling and cross-selling features to increase revenue
3. Use the management features to retain control over travel ad campaigns
How to get started with Facebook Travel ads?
You only set it up once
Travel ads are automatic, efficient and adaptable – you only have to set up your campaign once to promote all of your inventory, without having to create each ad separately.
Implement the Facebook pixel
The Facebook pixel will give you reports on how often your inventory is viewed or booked on your site. Facebook SDK and app events will do the same thing for your mobile app.
Upload your travel catalog
Your travel catalog will contain a list of all the products and other product information, such as location, price and availability, that will be included in your ad.