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Posted on November 12, 2018 (Last Updated: October 13, 2023)
Comparison shopping engines (CSE's) are invaluable tools for eCommerce sellers looking to expand their customer base, boost sales, and stay competitive in the market. These platforms provide a convenient way for shoppers to compare prices, shipping options, and services from multiple retailers all in one place. In fact, research shows that about 81% of shoppers conduct online research before making a purchase, making price comparison websites a crucial component of any successful eCommerce strategy.
To help you maximize your online sales, we have curated a list of the top price comparison websites that can significantly enhance your reach and visibility. These platforms allow you to showcase your products alongside your competitors, giving shoppers the opportunity to make informed decisions based on factors like price and seller credibility.
At the top of our list is Google Shopping, which is widely recognized as the largest and most well-known comparison shopping engine. By submitting your products to Google Shopping, you not only increase your chances of attracting more traffic to your store but also benefit from the integration with Google Ads, their pay-per-click platform. Moreover, Google Shopping now offers the option to list your products for free, making it an even more cost-effective choice for eCommerce sellers.
Bing Shopping Campaigns is another noteworthy platform that shouldn't be overlooked. Despite being overshadowed by Google Shopping, Bing Shopping actually receives a staggering 12 billion unique searches worldwide every month. If you already have Product Ads running on Google Ads, you can save time and effort by importing them directly to Bing Shopping Ads, further expanding your reach.
For e-commerce merchants targeting the US market, Shopzilla is an excellent choice. This US-based brand operates a network of shopping comparison websites with millions of monthly visitors. With tens of millions of products listed, Shopzilla offers a wide selection for shoppers and a competitive landscape for sellers.
Although not technically a comparison shopping engine, Amazon Product Ads functions similarly by allowing you to upload your products and create ads for them. Considering that Amazon holds a significant share of the US eCommerce market and has a growing presence globally, leveraging their platform can be highly beneficial for increasing your sales.
ShopAlike, Prisjakt (also known as Price Spy in the UK), and Pricerunner are additional price comparison websites that cater to various European markets. These platforms provide shoppers with access to millions of products from multiple online stores, saving them time and money. By listing your products on these platforms, you can tap into their extensive customer bases and reach a wider audience.
Managing a multi-channel strategy can be overwhelming, but with the right data feed management platform, you can streamline the process and optimize your feeds to meet the specific requirements of each channel. WakeupData offers ready-made templates for multiple sales channels, ensuring that your data is structured correctly and optimized for maximum performance.
In conclusion, utilizing price comparison websites is an effective way for eCommerce sellers to attract new customers, increase sales, and stay competitive in the market. By leveraging the top platforms mentioned in our list, you can enhance your online presence, reach a wider audience, and ultimately boost your revenue. Choose the right data feed management platform to simplify the process and optimize your feeds, and you'll be well on your way to achieving significant growth in your digital marketing efforts.
How do Price Comparison Websites Work?
Comparison shopping websites are channels which collect product information and display that collective information on a single results page in response to a shopper's search query. (comparison shopping engine data feed)
These shoppers can compare prices, shipping options, and services from multiple retailers on a single page and choose the merchant that offers the best overall value.
Some price comparison tools works by asking you to scan specific barcodes of products, while others allow you to type in the product name to find what you are looking for.
Upon searching, price comparison tools will show you a list of retailers who are selling the same product, and how much they’re selling it for. Those ecommerce shoppers who are looking to save money on purchases are more likely to use a price comparison tool to help them with their research - in fact, about 81% of shoppers conduct research online before committing to a purchase.
1. Google Shopping
Google Shopping is probably the largest and best known comparison shopping engine. Products submitted to Google Shopping will also be displayed on standard Google search results and are integrated with Google's pay-per-click platform, Google Ads.
There was probably no doubt in your mind when you arrived on this list that Google would be at the top! Store owners can easily add their products to Google Shopping to drive more traffic to their stores and, since Q2 2020, can add Google Shopping Listings for Free.
What's more customers are able to add multiple filter to get full control in sorting and adjusting the products they are browsing, based on factors like price and seller.
If you are considering using Google Shopping for selling your products - you can save large amounts on your overall ad-spend by selecting a CSS (comparison shopping service) partner.
As a Comparison Shopping Partner, WakeupData is uniquely placed to help agencies save on Google Shopping, by optimizing campaigns using powerful data feed management and optimization strategies to ensure maximum ROI.
Get more info on our Google Shopping integration for your product feeds
2. Bing Shopping Campaigns
Microsoft offers the Shopping Campaigns feature within its advertising suite. Although it may seem to always be playing second fiddle in comparison to Google Shopping, Bing Shopping actually sees 12 billion unique searches around the globe - every single month (source).
What's more, if you already have Product Ads running in Google Ads, you can save time and effort by importing those directly to your Bing Shopping Ads.
Get more info on our Bing integration for your product feeds
3. Shopzilla
The US brand operate a string of shopping comparison websites, with millions of monthly visitors. Depending on your target audience and country, Shopzilla is certainly one of the best choices for e-commerce merchants looking for some extra sales.
They have tens of millions of products listed, so the selection is wide (as is the competition!) - they currently operate websites serving consumers and retailers in the U.S, UK, French and German markets.
4. Amazon Product Ads
Amazon isn't technically a comparison shopping engine, but the system functions in a similar way. When you register for Product Ads you can upload your products manually or via FTP. Amazon will then create ads for your products using the information provided in your product file. When you set your budget, your ads will go live and you'll pay-per-click.
The global example of a marketplace is a brand you may have heard of: Amazon. They retain a 49% share of the US eCommerce market and continue their expansion worldwide, with a growing presence in the Nordics.
Get more info on our Amazon integration for your product feeds
5. ShopAlike
ShopAlike is run by Visual Meta GmbH and is an online shopping website.
ShopAlike is a leading online shopping website that aims to save visitors both time and money by displaying products from multiple online stores. With over 3500 online stores currently using ShopAlike, there is a wide selection of products available to shoppers. In fact, ShopAlike boasts a staggering 2 million products listed across 13 countries in Europe.
By listing your products on ShopAlike, you can tap into their extensive network and reach a larger audience. Their platform provides a convenient way for shoppers to compare prices and find the best deals, all in one place. This not only benefits the shoppers but also gives sellers the opportunity to increase their sales and visibility.
With ShopAlike's wide reach and popularity, it's a valuable sales channel for e-commerce merchants looking to expand their customer base. Whether you're a small boutique or a large retailer, listing your products on ShopAlike can help you attract new customers and boost your revenue.
So, if you're looking to maximize your online presence and reach a wider audience in Europe, consider leveraging ShopAlike as one of your sales channels. With their extensive selection of products and millions of monthly visitors, it's a platform that can help you stand out in the competitive e-commerce market.
Check out our interview with Shopalike to find out more about your selling options.
Get more info on our ShopAlike integration for your product feeds
6. Prisjakt
Prisjakt (aka Price Spy in the UK) are a leading price and product comparison service, present in 9 countries. Their promise is that the lowest price will always be displayed to the consumer at the top of all product pages, as nobody can pay their way to a higher ranking in the price list.
They also offer a thorough shop and product reviews written by other users to give everyone the best purchasing options.
Get more info on our partnership with Prisjakt for your product feeds
7. Pricerunner
PriceRunner are the number one price comparison site in the Sweden, Denmark, UK and a leading player in France, Germany and Austria. They reach millions of shoppers across Europe through cross-border commerce.
Getting your Products Listed on Price Comparison Websites
Managing a multi-channel strategy can be time-consuming and highly challenging. Preparing feeds that meet the different requirements for each new export - plus optimizing the data content so it isn't just being listed, but actually competing - can be a struggle for eCommerce merchants and digital marketers.
The best way to ensure you are meeting the requirements and are able to regularly update your feed is to select a data feed management platform that gives you the full toolkit of possibilities - and is easy to use.
WakeupData provides a comprehensive solution for eCommerce sellers, offering ready-made templates that are specifically designed to meet the unique requirements of multiple sales channels. These templates ensure that your product data is structured correctly and optimized for maximum performance, saving you time and effort in the process.
But it doesn't stop there. When you choose WakeupData as your data feed management platform, you also benefit from having a dedicated Custom Success Manager by your side. This highly skilled professional is there to support you and help optimize your data, ensuring that it delivers a high-quality performance across all your sales channels.
Your Custom Success Manager will work closely with you to understand your specific business goals and objectives. They will then utilize their expertise and knowledge to optimize your product data, making sure that it is tailored to the requirements of each individual sales channel. This includes optimizing product titles, descriptions, images, and other key attributes, as well as implementing strategies to enhance visibility and increase conversions.
By leveraging WakeupData's ready-made templates and the expertise of your Custom Success Manager, you can streamline the process of managing your product data and ensure that it is performing at its best across all your sales channels. This will not only save you time and resources but also help you attract new customers, increase sales, and stay competitive in the market.
So, whether you're a small boutique or a large retailer, WakeupData has the tools and support you need to achieve significant growth in your digital marketing efforts. Choose WakeupData as your data feed management platform and let our ready-made templates and Custom Success Manager take your online presence and revenue to new heights.
Then you can start to see real growth from your digital marketing efforts.
Check out our resources to hear client success stories and testimonials, or talk to one of our team today about how we can help you sell more online:
