WakeupData Blog

Do you want to build your online marketing strategy by expanding to new eCommerce channels? BUT you're not sure where to start? Read on. This article is for you! There …

There was a time when starting up a direct to consumer brand - as opposed to going through traditional retailer and re-seller routes - was only ever a pipe dream …

The conversion funnel for many online stores can be pretty "leaky." If you analyse yours right now, you'll most likely notice a large >50% drop-off at the very first stage …

Germany is a developed ecommerce market which continues to grow consistently each year. Consumers are tech savvy and love shopping online, making it a great country for eCommerce businesses to …

Google Product Review Feeds provide an excellent opportunity for businesses to showcase their customer reviews and enhance their product listings ads. By submitting a feed to Google, you can provide …

The launch of Amazon.se In July 2020, after long speculation, Amazon announced their intention to launch a Swedish-based site. "Amazon has been available to Swedish consumers and companies through our …

One of Google's latest announcements sees the new Shopping Campaigns with Partners. Released in beta in late May, this feature allows brands to use their own budgets to help promote …

Merchant Promotions are a long-running option for anyone selling on Google Shopping, enabling you to run promotions throughout your ads. The best bit? It's free! You just have to fill …

You might already know of the multiple benefits to customizing your image ads for social media channels like Facebook and Instagram - as well as for internal use like website …

The automotive industry is predicted to spend in excess of $15 billion on digital advertising this year, in the US alone (source: Statista). Based on the results from previous years, …

An MPN, or manufacturer part number is a manufacturer-assigned, unique, alphanumeric value that is used to identify a product among other products from the same manufacturer. For ecommerce retailers, many …

Unique product identifiers are a way of defining exactly what it is your selling. As the name suggests, they uniquely distinguish products you are selling and help match your audience's …